Unveiling our Core Purpose and Values

on October 10, 2018 by Evolutions
core purpose journey

Setting our Vision and Intentions for 2019 and Beyond


As we move into our 18th year here at Evolutions, we recognize that although goals are important, it’s the journey that we value most.

Over several weeks and months this summer, we looked deep inside at the “prana” behind what we do at Evolutions. With the goal of revisiting our mission, we gathered teachers, members, and staff to reflect on who we are, where we’ve been and where we want to go.

Unlike some explorations that end in surprise, where we landed was not far from where our instincts told us we’d be, but the journey of getting there was very gratifying providing us with greater clarity and unity.

Our Process

With the help of a facilitator, our leadership team was led through honest discussions around the attributes and truths about what makes Evolutions, Evolutions. We hear that this place is like no other “gym” people have ever been to. Our goal was to document the core values, and core focus that make Evolutions unique. From there, we were encouraged to develop a program to communicate these fundamental business attributes, and share them with our members.

Core Values

According to author Gino Wickman, “core values are a small set of vital and timeless guiding principles.” Before we jump right in and list the core values, we wanted to share the way our leadership team members uncovered the values in a vision exercise. The intention of walking through this exercise with you virtually is so that you feel empowered as a member to accept the challenges we bring forth in the form of monthly intentions (but more on that later).

First the group listed three people who, if they could clone them, would be the ideal person who upholds the values that we want Evolutions to convey on a daily basis. The list of people included staff, trainers, teachers and members. Using that list, they expanded it to consider the qualities those people embody. After consideration, this expansive list held the core values of these staff and members who make it a quality experience at Evolutions. The group took time to review it. Finally, they made the tough decision of narrowing the list to 6 real-world core values.

These are the core values and the reasoning behind the team’s choice to uncover and include them in our vision.

Mindfulness: We strive to operate from a non-judgmental state of heightened awareness.

Wholeness: We aim to nurture the mind, body and soul. All are most important.

Kindness: We care, accept others and are open-hearted in all that we do.

Connection: We collaborate, taking time to deeply connect to the world around us.

Integrity: We uphold authenticity, and stay true to our values and ideals.

Journey: We are ever-evolving, as we value practice and improvement over the destination.

core purpose focus values

Core Focus

Our core focus is what we do and why we do it. To articulate this, we look at what services we offer and what makes us different from all others who offer similar services. We tend to take the position that our work with our members is not about fitness or nutrition or mindfulness separately, rather it’s about nurturing the holistic self. As such, we developed our core focus to highlight both wellness and vitality, which we strive to provide to our members.

“Inviting those on a purposeful journey to wellness and vitality.”

Looking Ahead

Now that they are clearly identified, it won’t be long before these values and focus take a stronger hold across our club. From here, we plan to build upon our core values and core purpose and present a new program for our members – Monthly Intentions.

For the upcoming year, Evolutions Annapolis will set a monthly intention each month to help guide our mindset, our journey to wellness, our fitness and our practice. Each month, the club will embrace one concept and explore two roots of the focus topic in classes, guiding materials around the club, on our social media pages and on our blog. The idea is that all programs at Evolutions Annapolis will follow the themes of this unique outline and that the content online will follow suit.

Here are our intentions for 2018/9:

September 2018 – Embracing fluidity, Nature of Impermanence
October 2018 – Importance of Grounding
November 2018 – Time for Yourself – Balance and Nurturing
December 2018 – Time for Reflection – Turning Inward
January 2019 – Creativity and Inspiration
February 2019 – Relating to Others
March 2019 – Flourishing, Resolving Conflict
April 2019 – Celebrating the Earth!
May 2019 – Encouraging Vitality
June 2019 – Strength and Trust
July 2019 – Maintaining Focus
August 2019 – Lightness of Being – Presence

We hope you will join us in this endeavor by reading our posts, stepping into class with a new mindset, and share in the collective intention that makes our journeys connected.

Follow us on Facebook and Instagram @evolutionsannapolis and hashtag #monthlyintentions #evolutionsannapolis.